Actual script from an anti-drug public service announcement (listen here):
Female "testimonial" voice: Being popular was all I could think about last year. I wanted to, like, be cool with everybody. I listened to music that I didn't like and laughed at stuff that wasn't funny. I programmed myself to be a totally different person to everyone. But I wasn't myself. Now I'm not pretending to like indie rock or anything like that. And people think that's cool.
Male summarization voice: Live above the influence. Above weed.
Is this ad really linking indie rock with drug use? Whose idea was this? Think back: Teenagers who like indie rock don't tend to be the popular ones, because finding indie rock requires indie thought and a willingness to question orthodoxy, and dressing, speaking or thinking differently in high school is not exactly the fastest way to get elected prom queen.
This is dumber than the anti-sex PSA that used to air on the radio in Rochester when I was in college: "Not me, not now." Which of course turned into, "Yes me, right now." Maybe the social watchdogs should combine the ads, lest those indie-rock drug fiends start giving in to their throbbing biological urges, too.