Everyone knows mainstream hip-hop has become more of a business than a genre of music — you can read about it here — but this takes things to a whole new level: Fergie, occasionally of the Black Eyed Peas, has signed a multi-million dollar deal to promote products not just with her songs, but in her songs, NME.com reports.
The deal, the first of its kind, requires Fergie (or, one presumes, the people who actually supply her with material) to write songs promoting a clothing brand named Candie's. Too bad the contract calls for original material, otherwise she could save time and make money by simply modifying Melanie C's version of "I Want Candy" by the Strangeloves.
"With record sales in decline, you must find novel ways to make money out of music," said an executive at Interscope, her label. "The trick is to make the brand part of the song so it slips down easily rather than choking the fan."
Or you could, you know, focus on making good music that fans might want to buy.